Sales Ethics Essay Example | Topics and Well Written Essays - 1500 words

Sales Ethics - Essay Example The problem now lies on our yardstick or the standard that we use in measuring what is acceptable as ethical. Surely, legal measures are not viable in setting an ethical standard. Though, sales conduct is often regulated by government acts like the Clayton Antitrust Act with its associated and Robinson-Patman Amendment Federal Trade Commission Act with its associated Wheeler-Lea Amendment. Often, a lot of sales practices are considered legal yet unethical. An example of this is when a sales rep treats his prospective buyer to lunch and wins the contract by proposing a drink of alcoholic liquor after it. This is tolerable in the basis of legality yet, this is an unethical sales conduct. Sales ethics captures idea of the "golden rule," that is an action is considered ethical if you want somebody to do the same thing that you do to them. This is very reasonable as nobody will allow a salesperson to take advantage of him/her. Of course, all of us would want to be fully informed about the products we are considering to purchase. Next, sales ethics is present a salesperson is willing to publicly inform his conduct to the society. This is logical as anybody would be hesitant in notifying the public of any flaw in his transactions and business dealings with customer. If a salesperson is brave enough to be transparent so as to allow others to know every detail of his actions, then he is undoubtedly ethical. The last component of ethical behavior is examining whether or not it aggravated anyone. If the business dealings of a salesperson harms the customer or the company, his conduct is out of the ethical standard and is morally unacceptable. For me, these three measures fully capture the true essence of sales ethics. Sales ethics is a very crucial factor in the success of any business operation. Increasingly, it is observed that customers base their buying decisions on their perception of the company's ethical background. It was found out that buyers prefer to purchase from firms they consider as ethical (Bucaro 1998). It is also important to note that the market's perception of the company's image is strongly associated to the conduct of its salespersons as they are the firm's direct link to customers. Thus, the sales representative's conduct significantly affects the sales and profitability of a business entity. Question 3. There is a role for transaction-focused traditional selling as well as trust-based relationship selling in personal sales. Do you agree Explain your reasons. Answer: The changes that the business world undergoes call for innovative solutions to provide maximum customer value. Because of this, a lot of marketing strategies have evolved in order to suit the changing needs and preferences of buyers. There is an increasing trend of "moving away" from the traditional practices and innovating a new set of technique to boost sales. Traditional selling is now replaced with newer solutions like collaborative and relationship selling. Traditional selling is the salespersons' conventional way of doing business transaction with customers. This transaction often

My Personal Principle Essay Example | Topics and Well Written Essays - 1500 words

My Personal Principle - Essay Example The third principle is being dressed appropriately for the occasion. Being on Time is Important. Showing respect for other persons includes being on time (Neave 169). It would be disrespectful to keep the other person waiting for some who is late for an appointment. Arriving late shows rudeness. However, there are valid reasons for arriving late. An unusual traffic jam is a good reason for arriving late. Arriving late for an appointment gives that impression that the waiting person is not important. Being late shows the late person has more important or interesting priorities in life. Being late is synonymous with not caring enough to exert the required effort to avoid sending the message â€Å"you are not important to me†. Tardiness indicates a person is deficiently organized. Consequently, lateness precipitates another disadvantageous reason. When scheduled for a job interview, the late applicant gives an impression of unprofessionalism. In this situation, the interviewer th inks that the applicant did not focus on researching the best way to arrive for the interview on or before the scheduled time. Consequently, the interviewer thinks the job applicant is not seriously interested in the job. The interviewer will get the impression that the applicant is sloppy about details, has faulty planning strategies, and irresponsible. In case of reasonable lateness, the late person should phone the waiting person to wait or reset the schedule to a more appropriate time. In ordinary daily itineraries timeliness is important. The trains and airplanes will not wait for one passenger to ride the plane. The bus will not wait for the late passenger to arrive. In addition, the child-care centers will close their doors to parents who arrive late. The grocery stores will close its doors on time, even if a late customer pleads the guards to open the store’s premises. Some shows, concerts, and stage shows will close their entrances to customers who arrive late. Funda mentally, not being punctuality gives an unfavorable impression. The impression is synonymous with self-centeredness. The late person offers a selfish statement â€Å"everyone will wait for me, an important person. Sad to say, the world will not wait for the late person. The world has more important priorities compared to waiting for the irresponsibly tardy person. The world must not waste its time waiting for the selfish person. Effective communication. Effective communication makes the world go round (Fielding 9). The development and implementation of an effective communication system is important. Effective communication increases the successful receipt and interpretation of the message sender’s message. Effective communication contributes to the incorporation of the message sender’s ideas on environmental change and other matters. Effective communication eliminates the message receivers’ guessing the message senders’ inputs. Such communication will e liminate the intended message receivers’ threshing out the message senders’ instructions. Without effective communication, the message senders’ changes will not be received by the message receiver in crystal-clear manner. The essay places importance on communication skills’ increasing the effectiveness of communication. The skills include eliminating the fear of communication. Each person should convince the message receiver to accept and implement the message’s instructions. Another important skill is expressing what one wants to say so the message